Lime-A-Rita Gets A New Look, Flavors And Audience

Bud Light’s Lime-A-Rita, celebrating its fifth year in business, has announced that it will be marketing exclusively to women. The move will make the product the first brand within the Anheuser-Busch portfolio to do so. Lime-A-Rita will also be releasing five new flavors for the malt alcoholic beverage line and a major packaging redesign under a…